Fashion loves to stay on its toes, which is why Jonathan Anderson of J.W.Anderson has become a force to be reckoned with. The highly creative designer has become a go-to for bold fashion lovers who appreciate that his idiosyncratic designs are consistently fresh and always with an element of surprise. His newly launched Pierce bag is the personification of these fashion virtues and has surely earned its position as July’s Must. Have. Bag.
“It is important to introduce new styles, but even more important to carry brand DNA across all collections,” Anderson tells The Window. “The Pierce represents what J.W.Anderson is today, and with different versions being introduced every season, where it is going.” The bag celebrates the idea that something can possess both ladylike refinement and bold youthfulness at the same time—a duality that is at the core of the brand’s philosophy.
Anderson explains that the bag’s iconic shape was inspired by military satchels. “I wanted to create something classic with a cultural edge to it,” he says. “It came from a previous menswear collection, where we pierced some of the garments. I liked the idea of taking a punk reference and adding a twist!”
The triple-gusset bag has a double-fold flap that fastens with a gold-tone, circular barbell piercing closure. Removable shoulder straps offer numerous styling options, and Anderson adds, “I think the bag itself styles you in an unexpected way.”
Barneys will be introducing several iterations of the bag throughout the next few weeks, including several XO Exclusively Ours styles in bold red and a pale pink with studding.