You can’t help but notice Jordyn Woods. The stunner’s flair for style is apparent in anything she does—including her recent shoe collaboration, Barneys New York x Jordyn Woods. And while the limelight came naturally through her close friendship with best friend Kylie Jenner, Woods proves she stands strong on her own. She rocked the Chromat runway during NYFW, defined her brand in front of an audience of almost 6 million fans on Instagram, and now is staking her claim in the design world. Simply said, she’s a force to be reckoned with.
When the creative process with Barneys started, Woods, who describes her own style as “urban eclectic,” knew exactly what she wanted to create. She designed a classic-meets-edgy spin on a signature white boot, adding her own personal touches, like a steep stiletto and an ombré gray-to-fuchsia finish at the pointed tip. It’s safe to say these boots are made for the catwalk—and, of course, exclusively for Barneys.
On the morning of our photo shoot with Jordyn, the rain poured but could not dampen her energy and excitement about her dream collaboration. “I had never designed a boot before, and what better company to partner with than an institution like Barneys,” she gushed. “I was thrilled, and I still am, about this opportunity.”
As the shoot progressed, Woods discussed everything from the design process to her nervousness for her fans to see the finished product. “We had a very short turn-around for the boot. Seeing that I was not in New York with the Barneys team and in Europe where the production took place, we had to improvise and do most of our meetings over Skype,” she explained during beauty prep. “With each meeting, we got closer and closer to the vision. I pushed for something that was both comfortable and wearable, yet a statement piece. In the end, I fell in love with this boot because you can dress it up or down.”
And what better time to release the shoe into the world than this weekend as #thedropLA explodes on the West Coast. The two-day immersive designer experience was the ultimate platform for Woods. “I am most enthusiastic about my shoe coming out at The Drop because I feel like this is a huge debut and milestone for me. This will truly be an eye-opener for what’s to come and the start of an amazing future with Barneys.”