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Thank You For Smoking: Introducing Rhié by Rie Yamagata

They say patience is a virtue, but we’re pleased that designer Rie Yamagata was a little impatient when deciding on a career path. “I wanted to be an architect when I was younger, but the lead time to create something is very long,” she told The Window. “I was drawn to apparel because the turnaround time is faster.”

The result? Rhié, her two-year-old collection hitting Barneys shelves for Spring 2013. The L.A.-born, New York-based designer started in knitwear before expanding her line into a full ready-to-wear collection that includes graphic prints, menswear-inspired silhouettes and one particularly standout pattern that mixes pink Gerbera daisies and cigarette butts.

Yes, cigarette butts. “Flowers are beautiful themselves, but for me having a bunch of daisies is a little too sweet,” Yamagata said.

Another unexpected element to the collection? Yamagata cites Steve McQueen and Sean Connery as inspiration. “I’ve always been inspired by menswear,” she said. “There are boundaries that you have to be very creative within. The way that men dress is that they don’t like things that are too fussy or things that restrict movement. I like to apply that to women’s wear.”

For Yamagata, true style is in the details. “It looks very simple, but there are a lot of underlying elements to it.” We dropped by the designer’s studio to discover more. Watch the video below!

SHOP THE RHIÉ COLLECTION

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