Radiant, luminous skin isn’t just for the warmer months. As the temperatures drop, we’re maintaining a bright outlook with the latest beauty trend: illuminating foundation. Practically a filter in a bottle, these skin-perfecting formulas provide coverage while light-reflecting particles give you a lit-from-within glow. “People want a more natural look,” says Rhona Samuels, Premier Face Designer for Giorgio Armani. “Illuminating foundation gives the skin a natural, healthy glow without too much product. It also does not look too made up.”

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Radiant makeup application as seen on the winter ’16 runway at Brock.

Consider it a part of the natural-looking makeup trend that’s become popular on social media and in Hollywood. “Everyone wants to have that,” says Viviana Martin, Kevyn Aucoin’s Director of Artistry and Pro Artist Relations. “It’s a very popular look among celebrity red carpet looks, too.”

The great thing about these foundations is that they create an overall luminous look with a more subtle, natural effect. “Unlike highlighting or strobing, which focus on specific parts of the face, illuminating foundation showcases the whole face,” Samuels says. Products like Hourglass Illusion Hyaluronic Skin Tint feature pearlescent pigments that impart a natural-looking radiance.

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Apply the foundation with a brush for a more “airbrushed finish” says makeup artist Rhona Samuels.

Plus, as Shelly Collins, Clé de Peau Beauté‘s Training Executive, points out, “you really have three products in one.” With something like Clé de Peau Beauté’s Radiant Cream Foundation, you get flawless coverage, radiance via light-diffusing ingredients, and skin care benefits—all in one product. “Women today take care of their skin and like to show the skin that they take care of,” Collins explains.

To get the look, Samuels reaches for the cult-classic Giorgio Armani Luminous Silk Foundation. “This should be applied with a brush,” she says. “It gives you a more airbrushed finish, and you have more control over the product.” She recommends the Giorgio Armani Maestro Blender Brush. Start by applying to the center of the face, then blend outward, which will provide a more even application. If you have oily skin, Samuels says you can still use an illuminating foundation, just apply Giorgio Armani Prima Skin Perfector either under your makeup or on top to remove any unwanted shine.

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The achieved result is an illuminating healthy glow rather than dramatic strobing.

Another great new product is The Etherealist Skin Illuminating Foundation from Kevin Aucoin. “Because this foundation was meant to make the skin look fresh and radiant, you will be able to apply easily, without having to add any extra highlighting products to create the glowy skin look,” Martin explains. “But you can always enhance the look by adding your favorite Kevyn Aucoin highlighter of choice.”

While these foundations are supposed to give you a natural look, don’t be afraid to also use a little concealer. “If you need more coverage on areas that need special attention, use a concealer prior to using the foundation,” Collins suggests. That way, the light-diffusing particles in the foundation won’t get shielded by the concealer.

Good news for the deep winter months: nailing that naturally-glowing-skin look is as simple as finding the right luminous foundation. So no matter your skin concerns, achieving an enviably bright complexion is just one brush swipe away.

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