New York is the best city in the world. A statement of hyperbolic proportions? We think not. After all, New York is in our name. Barneys wouldn’t be whole without the enormous influence of NYC and the swell of heart-stopping American designer collections housed under our roof. And New York Fashion Week is the event of the season to show the world what we’ve got. That’s why we’re launching #I❤NYFW, a social campaign that shares our support for our beloved city and the talent that thrives in it.

“New York City is the most vibrant, diverse, accepting, and entertaining city in the world,” says Daniella Vitale, Barneys CEO. “The talent, artistry, and vision cultivated right here on our home turf is incredibly inspiring—it really sets the tone of the entire season of Fashion Month.”

Join Barneys New York in sharing the New York Fashion Week love by using the #I❤NYFW hashtag. All you have to do is the following:

  1. Love New York City and fashion (done).
  2. Share why you love NYFW on your social channel of choice.
  3. Include the #I❤NYFW hashtag in the caption.
  4. Tag @barneysny in your post so we can see it! We’ll be regramming/retweeting/reposting to spread the New York Fashion Week love as far and wide as we can.

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