It’s been 14 years since Disney•Pixar © released The Incredibles, an action-packed family superhero movie that became an instant classic. With the highly anticipated release of its sequel, Incredibles 2, set to premiere June 15, Barneys New York is launching a special collaboration between the film and children’s luxury brand Haus of JR. The exclusive collection will feature images of the Incredibles family and cityscape of their hometown, which was meticulously included on the collaboration’s standout denim jacket.
We shot the collection on real-life brother and sister duo London and Rio of Scout the City, a family lifestyle blog created by their stylish mother, Sai de Silva. “I love fun-yet-functional clothing for children,” says de Silva. “Not only does the new Haus of JR x Incredibles II collection look chic, but it’s also soft and durable.”
When Barneys presented the opportunity to collaborate with Incredibles 2, Haus of JR was thrilled to work with Disney. “We’re big Disney fans,” says Michael Smith, Art Director at Haus of JR. Smith also notes a connection in how the Incredibles family mirrors that of the brand’s founders, Chris and Sophia: Chris and Sophia have an eldest daughter, middle son, and baby son, similar to how The Incredibles family is composed of the parents, an eldest daughter Violet, Dash, and baby Jack-Jack. “I thought that was really cool and cute that their family arrangement is the same as the Incredibles characters,” says Smith. Even cuter: The JR in Haus of JR stands for Chris and Sophia’s first two children’s names, Jordyn and Ryder.
Both the movie and the brand place a strong emphasis on family and bringing them together. In the movies, the entire Incredibles family wears matching superhero suits when they band together to fight villains, showing their unity. As Smith points out, “This brand is all about family, too. Plus, everything is unisex”—another similarity to The Incredibles. De Silva points out that, for her family, this is a uniform her children needed no persuasion to wear. “The pieces transform my little ones into superheroes, making them instant closet favorites!”
See Incredibles 2 in theaters June 15. Haus of JR x Incredibles II is available to shop at Barneys New York in stores and on barneys.com June 8.