After months of work, the new men’s floor at the Barneys New York Madison Avenue flagship is finally ready, and the wait was well worth it. Or, as Barneys CEO Mark Lee put it: “Out of chaos comes beauty.”
The new space, located on the ground floor, is all about discovery. New, up-and-coming brands are smattered among time-tested classics in a mix that is pure Barneys. “The power of Barneys men’s area is that we carry everything from Kiton and Brioni to Dries van Noten and Balmain,” said Lee. “We have an incredible range, from classic to more modern fashion, so for us, the goal was to offer curation and modernity.”
As such, the new floor combines ready-to-wear and dress furnishings with stylish extras like watches, jewelry and sunglasses. Labels in the mix include LimoLand, Richard James, Lanvin, Balenciaga, Malo, Alexander Olch, Saint Laurent and Michael Bastian, among many others.
The space itself, designed by Yabu Pushelberg, is representative of the new assortment: bright and open, with oak, marble and stainless steel accents, it feels both cutting-edge and masculine. It includes an area called The Mezzanine, where you can retreat to sip coffee and peruse our in-house, fashion-geared iPads. Basically, if you are a stylish man looking for something different, this is your new HQ.
The launch comes just in time for Father’s Day (ahem, that would be next Sunday). Below is a sampling of some guaranteed-to-please gifts found on the new floor. Still curious about the new space? Find out more in WWD.
GUY ROVER Shirt
BRERA Gran Turismo
FAIRFAX pocket square
THOM BROWNE tie bar
SERAPIAN iPad® Case
RICHARD JAMES socks
BETTANIN & VENTURI belt
P.S. While we’ve got your attention, have you checked out the Barneys men’s Instagram feed? Take a gander over at Instagram.com/BarneysMan.
Photo of men’s floor by Tom Sibley.