We’ve gone Gaga this holiday season! Beginning today, Barneys New York (in collaboration with Lady Gaga) is launching an all-encompassing holiday extravaganza.
To officially kick off the festivities, today is the launch of the “12 Days of Gaga”— 12 days of daily limited-edition Gaga goodies, available on our Gaga-dedicated micro-site: gagasworkshop.com. Each item, from jewelry to candy to toys, will only be available for purchase on the day it is featured. The “12 Days of Gaga” leads up to the opening of GAGA’S WORKSHOP, our magical in-store holiday destination boutique, on November 21 at 11:59 p.m. (The boutique will stay open through January 2). Check back each day to see that day’s featured item.
GAGA’S WORKSHOP, which will take over and transform the entire 5th floor of the men’s store at our Madison Avenue flagship, will feature eight shops: the Candy Shop, Toy Shop, Closet (clothing and accessories), Library (books, CDs, media and paper goods), Gallery (collectibles and specialty items), Jewelry, Boudoir (candles and cosmetics) and Holiday. Gaga’s fantastical world is a work of Lady Gaga, Eli Sudbrack and Christophe Hamaide Pierson of assume vivid astro focus (avaf), and Nicola Formichetti, in collaboration with Barneys’ Creative Director Dennis Freedman.
Of course, we haven’t forgotten about our holiday windows. We won’t give away all the details just yet, but we encourage you to swing by our store after their unveiling at midnight on November 21.
And that’s not all. Because Gaga is a social media pioneer, there is much to be found on the dedicated micro-site beyond Gaga goodies. Enter the Gaga Machine to unlock clues and special offers. Become a Gaga Workshopper and add your best little monster face to the site. Visit our Facebook and Twitter hashtag, #gagasworkshop, where you can enter for a chance to win a Golden Ticket and attend the GAGA’S WORKSHOP opening.
It promises to be a Gaga-fabulous holiday. Come visit us at www.gagasworkshop.com to get into the Gaga spirit!
In honor of this special project, Barneys New York is proud to donate 25% of sales from all items featured in Gaga’s Workshop to the Born This Way Foundation, founded in 2011 by Lady Gaga. The Born This Way Foundation will focus on youth empowerment and equality by addressing issues like self-confidence, well-being, anti-bullying, mentoring and career development, and will utilize digital mobilization as one of the means to create positive change. Please visit www.BornThisWayFoundation.org to take the pledge and become part of the movement.