What do you get when you combine one of the most iconic characters ever created with a few of the most creative designers working today? Well, for one thing, the perfect gift.
We enlisted designers L’Wren Scott, Paul Smith, Diane von Furstenberg and the duo behind Rag & Bone to each put their own unique stamp on a piece of Disney lore as part of our Electric Holiday campaign. The resulting collaborations include two Vinylmation dolls and—how could we not?—three pairs of high-fashion Mickey Mouse ears. The fabulous Vinylmation dolls shown above, by Paul Smith and Diane von Furstenberg, are available online but you’ll have to head to the store to snag a pair of mouse ears by L’Wren Scott or Rag & Bone. These are all limited editions, so you better act fast—after all, these collectible collaborations are the perfect gifts for anyone who loves fashion, design or Disney whimsy, and really, does anyone not fall into that category? The best part: We’ll be donating 25 percent of proceeds from the Electric Holiday collection to American Red Cross disaster relief.
Below, we caught up with Marcus Wainwright, the co-designer (with David Neville) of Rag & Bone, Paul Smith and L’Wren Scott to find out how they took on the most famous pair of ears in the world…
How did you approach this project?
“Pretty much like we approach everything—we wanted to put a Rag & Bone twist on it.” – Marcus Wainwright
“With great excitement and holiday spirit.” – L’Wren Scott
“I just wanted to do something that was happy and very optimistic. I kept it very simple.” – Paul Smith
What was it like working with a brand as legendary as Disney?
“It’s not every day we get to work with Disney—I’ll have to take my kids Christmas shopping at Barneys this season.” - Marcus Wainwright
“The famous ears are one of my all-time favorite Disney things so I was extremely excited to create a L’Wren Scott version of the iconic Mouse ears and add a bit of glamour.” - L’Wren Scott
“Very scary! They are so special and so I did not want to let them down.” – Paul Smith
Where do you hope the ears will end up?
“On anyone who enjoys wearing designer ears!” - Marcus Wainwright
“In lots of Barneys boxes under people’s Christmas trees, as the proceeds go to charity. I love doing projects where everyone’s motive is for a good cause.” - L’Wren Scott
“Hopefully on someone’s shelf, at home, that they can cherish and think about with affection” – Paul Smith
What was the most fun part of this project?
“Seeing the finished ears on the girls in our office! David tried them on too, which was a good laugh.” - Marcus Wainwright
“I loved working with the signature L’Wren materials to customize the ears. We used transparency and lace and velvet with a cute little grosgrain bow and a veil. The result is of course a bit cheeky.” -L’Wren Scott
“Being able to use lots of bright colours.” – Paul Smith