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Electric Holiday: An Inside Look

In August, Barneys New York announced Electric Holiday, a special holiday project with the Walt Disney Company. The one-time only holiday program includes a moving art video that is conceived to be a playful interpretation of the high fashion world, where Minnie Mouse briefly imagines what it would be like if she and her friends were a part of a European fashion show. The 3-minute video maintains Minnie in her classic self, aside from the brief dreamlike runway sequence. Our intention was to keep the end of the short a surprise until its release on November 14th, but we can reveal it ends happily with Minnie—in her classic form—wearing the same designer dress she models on the runway.

We assure you Minnie is empowered throughout the video, seen throughout Paris in her classic form being photographed by legendary fashion photographers, styled by renowned hair and makeup artists and dressed by a top fashion designer.

While it is unfortunate the sketches that were intended to be concept art have been taken out of context, Barneys New York is fully committed to the magical spirit of “Electric Holiday.” We stand by the statement released by Disney and Barneys New York and we are confident our lighthearted holiday project along with the video’s positive message will be embraced by not only the fashion world, but Disney fans alike.

Read more on the Disney blog | Read Bridget Foley’s take in WWD

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