Having been friends and previously business partners for over a decade, Dorothy Day and Brighdie Grounds officially launched their swimwear brand Dos Gardenias in 2016. When they first met, the women bonded over a mutual love for surfing and fashion, and they eventually started a lifestyle magazine together. A passion for merging their interests later evolved into creating Dos Gardenias. “Dos Gardenias is for the woman who just has that spark in her eye, is wild at heart, and who wants to look and feel beautiful. Wearing the line contributes to her active lifestyle,” explains Grounds.
Designed with sleek, monochromatic colors, pops of metallic, and separate shapes to fit different body types, Dos Gardenias’ styles are made of high-quality materials and manufactured locally in California. Specifically, the Yamamoto Neoprene sourced in Japan is the best of the best, supporting performance excellency in a multitude of water activities. Though the company is based in the U.S and Dorothy and Bridghdie work between Maui and Malibu, the women think on a global scale.
A key brand mission is to support philanthropic efforts throughout the world and to give back to their communities as much as possible. Within their first year, Dos Gardenias has already assisted two great charities, Waves for Water and GLAM4GOOD. Waves for Water provides access to clean water and disaster relief to areas in need. Through fundraising and donations, Dos Gardenias was able to make a huge impact in the clean-up effort and the building of water filters in homes following the recent hurricane in Haiti. “While we’re so happy to have created a fashion brand, we also want to have an imprint in the world, contributing to the bigger picture,” says Brighdie.
Meanwhile, GLAM4GOOD empowers women, individuals, organizations, and non-profits through style. Dos Gardenias is directly helping many initiatives including a prom fund to donate 1,200 dresses to high school seniors in need this year. Brighdie says, “Dorothy and I are extremely passionate about anything that is water-related or that has to do with building women’s self esteem, which is why we are drawn to these two philanthropies.”
As for their Spring 2017 collection, the ladies wanted to create pieces that were edgy yet still functional enough to support seaside sports. “We’re both surfers ourselves, so the idea of utilitarian pieces to move in comfortably, while still feeling feminine and sexy is new—compared to a typical wetsuit,” Bridghdie notes. With their first anniversary on the horizon, the women look forward to shooting their next collection in Maui and continuing to support like-minded causes.