Joan Kim's City Guide

Gentle Monster

Photo: Courtesy of Gentle Monster

“Not really a gallery or museum, but Gentle Monster definitely set the standards for how stores in Korea should look. Super extra, but it’s amazing.” -Joan Kim

Address
533-6, sinsa-dong, gangnam-gu, seoul, korea
Contact

http://www.gentlemonster.com/showroom/

MMCA Seoul

“I love the modern and contemporary art here and the museum is in the Samcheong-dong—near Gyeongbokgung and all the palaces.” -Joan Kim

Address
30 Samcheong-ro, Sogyeok-dong, Jongno-gu, 서울특별시 South Korea
Contact

http://www.mmca.go.kr/eng/

Daelim Museum

Photographed by Less Taekyun Kim

“Each art exhibition here is showcased for a couple months or so. Everything is creative, fun, and always extremely Instagram-worthy.” -Joan Kim

Address
South Korea, Seoul, Jongno-gu, 통의동 35-1 대림미술관
Contact

https://www.daelimmuseum.org/eng/index.do

What To Wear To Daelim Museum


Sulwhasoo Spa

Photographed by Kyungsub Shin

“For facials, I recommend checking out the gorgeou Sulwhasoo Flagship Store and the spa above. It’s quite pricey, but they use high-quality products.” -Joan Kim

Address
Lotte Department Store F2, Jamsil-dong, Songpa-gu, Seoul, South Korea
Contact

http://www.sulwhasoo.com/int/en/flagship/journey.html

What To Wear To Sulwhasoo Spa


Gyeongbokgung

Photographed by Less Taekyun Kim

“There are many palaces to visit in Korea, but Gyeongbokgung is my favorite. I always feel like I’m taking a trip back in time because the historic palace is surrounded by modern buildings.” -Joan Kim

Address
161 Sajik-ro, Sejongno, Jongno-gu, Seoul, South Korea
Contact

http://english.visitkorea.or.kr/enu/ATR/SI_EN_3_1_1_1.jsp?cid=264337

Bimbom

“There are seriously way too many cafes in Seoul.I’ve been to hundreds and I have a hashtag on Instagram, #joanfoodinSeoul, where I tag all the restaurants and cafes I fall in love with.” -Joan Kim


Jean Frigo

Photo: Courtesy of Jean Frigo

“The door when you enter is a refrigerator! They serve beautiful drinks, it’s a nice date spot, and the food is not bad. Nightlife in Korea is awesome. I always have a lot of fun in Hongdae and Itaewon!” -Joan Kim

Address
South Korea, Seoul
Contact

https://www.instagram.com/jeanfrigo_official/

Bukchon Hanok Village

Photo: Courtesy of hanok.seoul.go.kr

“This is hands down my favorite way to view Seoul. The shops and street food near this area are worth checking out as well.” -Joan Kim

Address
South Korea, Seoul, Jongno-gu, Gye-dong, 계동길 37
Contact

http://hanok.seoul.go.kr/front/eng/index.do