There are many things you can say about Sidney Garber jewelry—the words timeless and exquisite come to mind—but one thing that tells you everything you need to know is that the collection is a true labor of love.

Sidney Garber founded his eponymous jewelry store in Chicago in 1946. It was there that his daughter, Brooke Garber Neidich, who now helms the company, learned the ropes. “I grew up behind the counter,” she told us.

Under her creative auspices, Sidney Garber has gone on to garner many new fans—Ashley Olsen, Mary-Kate Olsen and Rihanna among them. But her most significant contribution has been to pledge all of her profits to charity. Every last penny goes to organizations dedicated to children’s mental health and wellness, education and the arts. (Brooke’s commitment to the arts stems in part from her position as cochair of the Whitney Museum of American Art; ELLE magazine recently named her one of the top 10 women in the art world.)

“Jewelry is a joyous expression,” Brooke explains, “and ultimately, whether through charitable giving or childhood interventions, through education or making art, our goal is the same: to bring joy into the lives of others.”

Below, Brooke and one of her biggest fans, Barneys New York Fashion Director Tomoko Ogura, chat about the XO Exclusively Ours collection. And since the gifting season is now well underway, we suggest you keep in mind these immortal words of Mae West: “I have always felt a gift diamond shines so much better than one you buy for yourself.”