When one of the best-known and most-loved beauty gurus in the world launches a new project, people are bound to take notice—especially when that project is somewhat of a departure. In June, Bobbi Brown took over the helm as editor in chief of Yahoo Beauty, and our attention has been fixed on the makeup maven ever since.
Brown has long headquartered her own namesake brand across the Hudson in Montclair, New Jersey, but she’s recently settled into her new midtown suite at Yahoo. She let The Window stop by for a quick look at the playful new space and a chat about her new role.
Congrats on launching the new site! How would you describe the mission of Yahoo Beauty?
Our mission is to make Yahoo Beauty a place that is positive and inspiring—it’s a magazine unlike any other. Beauty is so much more than makeup and what’s on the outside. My team and I take a holistic approach that combines what you put inside your body with how you take care of the outside. But everything is grounded in boosting confidence and helping women and men to feel comfortable in their own skin.
You’re a beauty legend but a little newer to the digital editorial world. What have been some of your biggest challenges? And what are you learning about the space?
It’s been a month since we launched, and I can’t believe how much I’ve learned. It’s been an exhilarating (and to be honest, crazy) experience. I have written countless magazine columns, have my own blog (Everything Bobbi), and was an on-air beauty expert on The Today Show for 12 years, but I have never been on the other side—the one leading the interviews. It’s been fun to switch sides and be able to ask the questions I always wished someone had asked me.
What is the most exciting thing about your new job?
I love a challenge. The pace of digital is super fast, but I have to give credit to my very nimble team for always being on top of the news. Also, we cover beauty in a highly visual way, which I think is unusual.
How do you define beauty?
Confidence is beautiful. Someone who is self-assured and comfortable in their own skin is beautiful.
You’re a makeup artist, you run your own cosmetics company, and now you’re the editor in chief of a major beauty site. How do you juggle it all?
I’m incredibly organized and have a great team to support me.
What are your latest favorite beauty discoveries?
Apple cider vinegar. It’s something almost everyone has in their kitchen, but it also doubles as a health and beauty remedy. It’s been touted as a cure-all for things like lowering blood pressure and removing tooth stains. I can’t verify those claims, but it does make my hair really shiny by removing build-up and residue. I mix a few tablespoons of apple cider vinegar with water and, after shampooing, pour the mixture through my hair. I let it sit for several minutes, then rinse.
What products can’t you live without this summer?
I notice that a lot of women forget to change their foundation and concealer shades as they get more color. The result is a face that looks way too pale. Your foundation is like your wardrobe, and it’s super important to adjust season to season. I also see women every year forgetting to wear SPF and getting too much color. A moisturizer with SPF should be the first step in your beauty routine—it should just be automatic.
What are some of your workspace must-haves?
I have to feel inspired by my workspace. When I first moved into my Yahoo office, it was pretty sparse, so I turned to my trusted stylist and designer John Eaton. He knows that I like strong and practical, yet elegant, pieces. Of course, I had to play off of the Yahoo purple, so we painted one wall with Pantone #400090, the official color of Yahoo. I gravitate towards high/low—we had to get the office done quickly and most of what you see here is from Ikea with gorgeous accent pieces from Barneys. John also peppered in art from my personal collection. Bright, pop art pieces are my favorites.
Any guidelines to decorating such a functional environment?
Table surface is key, as well as meeting space and inspiration boards. I’m very organized, so I always need an amazing filing system. It’s important for me to be able refer back to inspiration from weeks, months, and even years ago.
How have you made your new Yahoo office home?
My Yahoo office is a new space, so I’m starting with a clean slate and will gradually build on the décor with memorable moments as I have in my brand office. The office is a place for the Yahoo Beauty team to gather and be inspired.