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Blue Jeanius: Introducing Frame Denim

“We have been obsessed by denim for the better part of 15 years” admit Jens Grede and Erik Torstensson, two friends behind the new label Frame Denim.

But there’s no need to explain, guys. The proof is in the pudding. Slip on a pair of Frame’s Le Skinny de Jeanne style and you’ll see what we mean. These jeans, claiming a dual London-Los Angeles heritage, are all about the perfect fit—hence the name.

We asked Jens and Erik to style two pairs—the Avenue Montaignes in indigo and smoke gray St. Germains—for each city. But we’ll leave it to you to make them your own.

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1. Proenza Shouler striped long sleeve tee; 2. Celine Catway Sunglasses; 3. FRAME Le Skinny in Avenue Montaigne; 4. Balenciaga felted double breasted coat; 5. Chloe back zip ankle boot in black

 

1. FRAME Le Skinny in Luxe Noir; 2. Rick Owens draped leather jacket; 3. Alexander Wang metallic heel boot; 4. Givenchy turtleneck sweater in black

City photos courtesy of Daryl Mitchell and Christina Haugen

 

 

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