Today, we opened the door to the Birkenstock x Barneys New York Box, a special shopping experience in collaboration with the heritage shoe brand. The “box” is made from converted, stacked shipping containers, and the design of the space was inspired by elements Birkenstock shoes, like the buckles, straps, and soles. Inside you’ll find an expertly curated assortment of ready-to-wear, accessories, and beauty. There’re also limited edition, exclusive Birkenstock shoes, including a classic two strap Arizona style with colorful shearling footbed lining and an Arizona with dark gray velour leather upper with oversized metallic buckles, blue shearling footbed lining, and a gray leather rim.
“This partnership is about marrying the Barneys New York DNA with the Birkenstock brand to translate our visual languages into industrial architecture,” says Barneys Creative Director Matthew Mazzucca. “We took the original Birkenstock shoe and deconstructed each component and emulated it throughout the space to form an engaging visual installation.”
Not only is the space cool to visit and see, the selection of items available to shop are all new arrival must-haves. Barneys Fashion Director Marina Larroudé and the Fashion Office chose the items with New York Fashion Week in mind. Larroudé enjoyed collaborating with the iconic brand, especially on the exclusive styles they created for the space. “Birkenstock is so universally known, and it’s exciting to take such widely known products and have Barneys put our literal footprint on it,” she says. “The box itself stands across the street from the Whitney Museum, as you walk inside it feels like an installation of art. It’s a modern retail experience.”
Visit Birkenstock x Barneys New York at the Box 10 a.m. – 10 p.m., 90 Gansevoort Street, New York, NY.