As the creative director of Barneys New York, Dennis Freedman is on a mission to bring a smile to the face of anyone who walks by our Madison Avenue windows this summer. With the simple construction of a turntable paired with a funhouse mirror, the Barneys visual team—under Freedman’s direction—has done just that with ‘Spincylce,’ a colorful, geometric, bold pop-art installation that highlights some major of-the-season accessories.
“Our last series of windows featured original work by artist Alex Katz in black and white, so these bright kinetic pieces are a complete contrast. We really tapped into the feeling of summer with a riot of color,” notes Freedman. Indeed, if you stand in front the windows you can almost feel a Lichenstein-esque shower of beach balls, umbrellas, and cabana stripes hurtling towards you—all created by spinning Ben-day dots, graphic shapes, Balenciaga bags, Manolo Blahnik shoes, Margiela sneakers and more.
With a captivating optical sensibility of fun and humor, it’s hard not to get pulled in for a few moments of pure joy. As Freedman shares with The Window, “It’s kaleidoscopic! With so many people stopping to take photos and videos, the reach of the windows goes far beyond Madison Avenue.”