Maybe it’s the chill creeping in on the East Coast, maybe it’s the dreamy images of our Bruce Weber-shot L.A. Stories campaign stuck in our heads, maybe we just need a post-Fashion Month vacation—but whatever it is, the fact remains: We, Barneys New York, are currently in an L.A. state of mind.
The timing couldn’t be more appropriate. It’s the 20th anniversary of our Beverly Hills flagship store, and the store has just undergone a gorgeous renovation. Helmed by architectural design firm Steven Harris Architects (the talented team behind some recent updates at Madison), the Beverly Hills store boasts a shiny new main floor—hello, bags, shoes, and jewelry—as well as a revamped fifth floor, the home of men’s tailored clothing, accessories, and shoes. Sleek marble, upscale fixtures, and—of course—the gorgeous product itself make these new spaces spots where we could (and will) spend a lot of time.
The cherry on top of this major reno? The fifth floor will now host California’s first-ever Freds restaurant, the iconic see-and-be-seen dining spot you know and love at Madison and in Chicago. Executive Chef Mark Strausman will helm the new Freds as well, putting a California spin on his beloved Italian-inspired and contemporary American dishes. Plus, this being Barneys, there will be plenty of style on the menu: Servers, bartenders, and back-of-house staff will wear uniforms designed by Band of Outsiders’ Scott Sternberg, and renowned contemporary artist Rob Pruitt has been commissioned to create a site-specific permanent installation for the restaurant. Doors open October 16, and we highly recommend you follow along with the Freds festivities on the restaurant’s brand-new Instagram channel, @FredsatBarneys.
Over the next few weeks, we’ll be celebrating Beverly Hills—as well as our other L.A. area stores—in a big way, so stay tuned for plenty of exclusive videos, party pics, and a very special L.A. city guide. Until then? We’d suggest booking some tickets.