There’s an innate confidence and ease that shines through in every A.L.C. collection—no doubt a direct reflection of the woman at the helm, Andrea Lieberman. The L.A.-based founder and designer launched the line in 2009 to bring classic-yet-cool pieces to modern woman like herself—pieces that work with a busy lifestyle and transition easily from day to night. There’s no better example of her knack for delivering on laidback luxury than her holiday capsule collection available exclusively at Barneys.
To bring the collection to life, A.L.C. teamed up with two creative woman who very much embody the elegant nonchalance the brand is known for. With photographer Amee Kim behind the camera, design talent TyLynn Nguyen models the capsule collection as she basks in the L.A. sunshine. Below, Lieberman explains why this collection is perfect for the Barneys New York woman.
The Window: Tell us about the concept of this capsule collection.
Andrea Lieberman: The capsule collection is a unique interpretation of the A.L.C. Holiday ‘16 collection, offering silhouettes and styles specially designed for the Barneys woman. Barneys is my go-to for something special, and my goal was to design a capsule from which you could find the perfect look for any holiday evening.
What were your creative references and ideas behind the capsule?
I wanted to design a collection that reflects our girl’s laidback sense of luxury. By interpreting easy shapes in evening fabrics, the capsule offers sophisticated yet effortless pieces like the satin jumpsuit or lace top that can carry women from day to night during the holiday season.
Why did you tap Amee Kim and TyLynn Nguyen to bring the collection to life?
At A.L.C. we are so inspired by women like Amee and TyLynn—hardworking, thoughtful visionary women who personify modern style. They are commanding figures in the Los Angeles creative sphere and part of the A.L.C. family, so it felt totally natural to work with them.
How do your roots as a stylist inform your approach to designing collections?
For me, it’s always about feeling comfortable, staying true to yourself, and representing yourself in a way that feels authentic whether you’re going to an evening event or running out to brunch. This is a mindset I continue today in my designs by offering pieces that reflect the effortless yet elevated way that women want to dress.
Tell us about the evolution of A.L.C. since you started nearly a decade ago.
Since starting A.L.C. eight years ago, I have overseen the brand’s tremendous growth and evolution. With each season the industry changes and the customer changes and I continue to challenge myself. We have refined our brand identity, offer greater product categories, and have an expanded team on both coasts. Each new development layers on a level of depth to the brand.
What’s one of the biggest industry changes you’ve observed or experienced?
Technological growth coupled with the rise of social media have changed the way people shop. Customers are making more emotional purchases when they connect personally and directly with a brand.
What’s at the core of the A.L.C. DNA?
At its core, A.L.C. is driven by individuality and intuition. We create pieces that feel as easy as a tee so that no matter where you’re going or what the occasion, you feel effortless and authentic.