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Ali Hewson, Danielle Sherman and Simon Doonan Talk Edun

Ali & Danielle in Zanzibar. All photos by Todd Selby. 

When Ali Hewson and her husband Bono launched Edun in 2005, it made the kind of headlines you might expect from a rock star’s fashion debut. But Edun was more than just a stylish hobby for the duo: Hewson and Bono, who had traveled extensively in Africa, wanted to use their new collection to promote trade in the continent and bring about real, positive change.

Though a goal like that could practically stand on its own, the founders knew that making the collection covetable would be key to its success. Enter Danielle Sherman, the brand’s newest creative director.

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From intricate pieces like fine-weave cropped jackets to basics like absolutely perfect t-shirts (with both The Row and T by Alexander Wang on her resume, it’s safe to say Sherman knows good tees), Sherman’s debut collection for Spring 2014 is everything we want to wear this season. And with 85% of the collection now being made in sub-Saharan Africa—creating infrastructure, building community and promoting sustainable growth—it’s clear that both the fashion and philanthropy challenges of the brand are being met head-on.

Barneys’ own Simon Doonan recently stopped by Edun HQ for a chat with Hewson and Sherman. Watch the video for a tour of the gorgeous spring collection and to find out more about the brand’s remarkable mission.

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