Alexander Wang has always done things his own way. Known for perpetually reinventing the idea of urban cool, the designer is bringing the same sense of irreverence and ease seen in his own collection to his latest collaboration, adidas Originals by Alexander Wang. Debuting today exclusively at Barneys and entitled “Flip Pack,” Wang’s second outing for adidas is subverting the boundaries between high fashion and streetwear and turning the conventions of both literally upside down.
“With this collection, my impulse was to exalt the iconic adidas trefoil, one of the world’s most recognizable symbols, while simultaneously having fun with it by turning it upside down,” Wang describes of the inverted logo emblazoned on every piece in the collection of apparel and footwear. “This, in a nutshell, is also a reflection of what the Alexander Wang brand is all about: to disrupt and do things our own way. I felt that the most interesting approach to the collaboration would be to incorporate the heritage of an iconic brand like adidas while overturning commonly accepted rules and traditions of iconography and branding.”
That subversive take on expectations also extends to the campaign surrounding the project. To celebrate the release of “Flip Pack,” the series of images seen here were photographed by the legendary Juergen Teller on the streets of New York City, drawing inspiration from reseller youth culture and from the collection’s street-focused take on branding.
Wang brought several elements from his own line that will be familiar to his fans into play when contemplating the designs for “Flip Pack.” The unisex collection’s tracksuits, crop tops, and shorts take a deconstructed, inside out, and all-over approach to adidas’s iconic three-stripe pattern, executing it in ways that are uniquely Wang. But for him, the decision to partner with the sports-inspired brand was a natural one that draws from the best of both brands.
“From a style point of view, I see a lot of overlap between the Alexander Wang and adidas customers. I think both of our brands’ customers like to have fun!” Wang says. “Both follow and are inspired by youth culture and hold the notion of authenticity in the highest esteem. And both brands have similar views about athletic wear—that the boundaries between sportswear and street fashion have all but disappeared. People now incorporate what was once considered gym wear into their daily wardrobes.”